How to run an indie game studio: Part 2, Defining your future

Business coach Martijn van Zwieten outlines the first pillar of the FIRM framework: defining a studio's long-term future. He draws on Jim Collins' Big Hairy Audacious Goal (BHAG) concept, suggesting teams agree on a future date and each write an article about what the studio has achieved by then, with Collins recommending 10–25 years while 5–10 years works well for most studios. Yearly goals should number five to seven to turn that ambition into concrete progress.