Football Manager 27 opens a limited free-play period from October 29 ahead of its November 10 launch

Sega and Sports Interactive said Football Manager 27 will be free to play on PC and Mac from October 29 to November 3 across Steam, Epic, the Microsoft Store, Xbox Game Pass, and PC Game Pass, with no sign-up required. Players who buy the full version during the preview get a 10% discount, keep their progress, and can play until the official November 10 launch. The move follows criticism of last year's Unity-powered Football Manager 26, whose Steam user rating fell below 25% and now sits at 38%.