Bandai unveils GUNDAM XMX, a new Gundam model brand for mainland China

Bandai announced GUNDAM XMX, a new model brand for Gundam fans in mainland China, at Wonder Festival Shanghai 2026. Its key feature is that it can be fully assembled without extra tools, using press-fit gates, no glue, and some pre-painted parts. The first wave is themed on the Strike Gundam from Mobile Suit Gundam SEED, sold as blind boxes with 5 regular types and 1 hidden type at an expected price of 59.9 yuan, launching in mainland China in spring 2027, with a second wave themed on the RX-78-2 Gundam already in planning.