SensorTower Adds Podcast Ad Tracking to Pathmatics

SensorTower's Pathmatics now tracks podcast ad spend and impressions across the US, UK, Canada, and Australia, including which shows ran an ad, whether the host read it, first/last seen dates, and the audio creative. In 2026 YTD US data, podcast ad spend is up 12% period-over-period and now outpaces Desktop Video, Mobile Display, ChatGPT, Reddit, and X. Game studios in the mix are led by WWE 2K26, June's Journey, and MLB The Show 26.