Miami Heat to Host GTA 6 Vice City Theme Night
The story so far
On October 2, 2026, the NBA's Miami Heat announced that their November 18 home game against the Milwaukee Bucks will host a GTA 6 theme event, with the team playing as GTA 6's Vice City, wearing new theme jerseys and playing on a special hardwood court built for Vice City, with the game airing on ESPN at Miami's Kaseya Center; the event is for one night only, with more game night details to be announced later. Reports said the theme game is scheduled for the day before GTA 6's release; GTA 6 will launch on PS5 and Xbox Series on November 19. Follow-up reports added that the Heat's official store has begun selling related theme apparel, and one item paying tribute to the GTA: Vice City 100% completion reward T-shirt has sold out. The latest reports said the Heat will temporarily rename themselves Vice City for the game in cooperation with Rockstar, with the venue using the game's Vice City theme and GTA 6's pink marketing colors, players wearing yet-to-be-revealed custom jerseys, and special activities and merchandise sales that night; it was also mentioned that Rockstar previously reached a $3 million partnership with the city of Miami. The event remains at the announcement stage, with no follow-up reports of the game actually taking place.
Generated from the reports · updated 1 hour ago
Developments
2 developments
- Oct 16 19:00 · 1 reportsGTA 6 车辆现身迈阿密营销活动@PushSquare: GTA 6 Cars Appear in Real Life in Miami Marketing Push
- Oct 2 21:15 · 11 reports迈阿密热火将在GTA 6发售前一天穿主题球衣比赛VGC: Miami Heat NBA team to rebrand as 'Vice City' in GTA 6 marketing stunt
Timeline
Follow the reports, and the sides of the story.
- @PushSquareGTA 6 Cars Appear in Real Life in Miami Marketing Push
GTA 6 Cars Appear in Real Life as Part of Insane Miami Marketing Push https://www.pushsquare.com/news/2026/10/gta-6-cars-appear-in-real-life-as-part-of-insane-miami-marketing-push
- PC GamerGTA 6 marketing stunt reveals none of our UK editors have heard of the Miami Heat
The Miami Heat is doing a cross-promotion event with Rockstar called "A Night in Vice City," temporarily rebranding the NBA team. Multiple PC Gamer UK editors admitted they had never heard of the Miami Heat, with one saying he had to google it, and even one US-based editor said he probably couldn't have placed the team before this morning.
- VGCMiami Heat NBA team to rebrand as 'Vice City' in GTA 6 marketing stunt
The NBA's Miami Heat will rebrand as "Vice City" for its November 18 game against the Milwaukee Bucks as part of a GTA 6 promotion called "A Night In Vice City." The event will feature a specially constructed "Vice City Court," reimagined uniforms and special Vice City merchandise throughout Kaseya Center. Grand Theft Auto VI is scheduled to launch on November 19, 2026.
- PolygonGTA 6's Next Wild Crossover Is With the Miami Heat
Rockstar Games has revealed the next collaboration in its marketing campaign for Grand Theft Auto 6, teaming up with the NBA's Miami Heat. The company already has a $3 million deal with Miami, the inspiration for the game's Vice City setting. For one night only, the Miami Heat will play as Vice City.
- @PushSquareGTA 6 将迈阿密篮球队一夜改名罪恶都市
- Push SquareGTA 6 Rebrands Miami Heat to Vice City for One Night Only
The NBA's Miami Heat will be rebranded as Vice City for a game against the Milwaukee Bucks on 18th November 2026, the day before GTA 6 launches, in a collaboration with Rockstar. The court will be themed around the game's version of Vice City with GTA 6's pink marketing tones, and players will wear a custom kit yet to be revealed. A Vice City Collection of merchandise will also be sold, with t-shirts starting at $45 and snapback hats at $50.
- KotakuGTA 6 Marketing Ramps Up as Miami Heat Announce Vice City Night
The Miami Heat have announced a GTA 6-themed "A Night in Vice City" takeover for their November 18 game against the Milwaukee Bucks, featuring new Vice City uniforms and a never-before-seen court, broadcast live on ESPN. The team's store is already selling GTA 6-themed merch, including a shirt referencing the original GTA: Vice City 100-percent completion reward that has sold out. Grand Theft Auto 6 launches November 19 on PS5 and Xbox.
- IGNMiami Heat Will Wear GTA 6-Themed Uniforms in November Match Against Milwaukee
The Miami Heat will host "A Night in Vice City" for its November 18 NBA game against the Milwaukee Bucks, wearing an all-new uniform on a never-before-seen court, live on ESPN. The event at the Kaseya Center takes place the day before GTA 6 launches on PS5 and Xbox Series consoles on November 19. GTA 6 costs $79.99 for the Standard Edition and $99.99 for the Ultimate Edition.
- @Gematsu迈阿密热火11月18日化身GTA6罪恶都市
- GameSpotMiami Heat Will Wear GTA 6 Jerseys and Play on Themed Court a Day Before Release
The NBA's Miami Heat announced they will wear GTA 6-inspired jerseys and play on a GTA 6 and Vice City-themed court when they host the Milwaukee Bucks on November 18, a day before the game launches. The matchup will air on ESPN, and the Heat have rolled out a "Vice City Collection" of merch. GTA 6 launches November 19 on PS5 and Xbox Series X|S, with reported pre-sales near 6 million copies and more than $570 million.
- @Shinobi602GTA6 营销升温：热火队变身罪恶都市热火
- GematsuMiami HEAT to Play as Grand Theft Auto VI's Vice City on November 18
The Miami HEAT will play as Grand Theft Auto VI's Vice City during their November 18 game against the Milwaukee Bucks at Kaseya Center in Miami. The one-night-only event will feature special hardwood built for Vice City and a new uniform, with more game night activities to be detailed later. Grand Theft Auto VI is due out for PS5 and Xbox Series on November 19.
Heat on this event
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