GTA 6 Lights Up Miami's Kaseya Center

Rockstar lit up the top of Miami's Kaseya Center with a sign reading Welcome to Vice City and the Roman numerals VI to promote GTA 6. The building appears in the game as the Sahara Arena, located in the same area of Miami and flanked by the same ferris wheel. The stunt reportedly cost close to $1 million, and local commissioners voted 4-3 to approve the marketing takeover after months of negotiations with Miami-Dade County officials. GTA 6 releases for PS5 and Xbox Series consoles on November 19.