Take-Two CEO Strauss Zelnick Says GTA VI Needs to Be 'Marketed Aggressively' Despite Global Brand Awareness

Take-Two CEO Strauss Zelnick said Grand Theft Auto VI still needs to be "marketed aggressively" even though the brand is globally known, arguing that awareness and enthusiasm are different things. Speaking at a GamesBeat Insider fireside chat, he cited the Barbie movie as an example of a recognizable property that still had a robust marketing campaign. He also said marketing cannot convince people that something bad is good.