Microsoft's failure to find a buyer for Ninja Theory voids the one upside to Senua's SGF reveal

Rock Paper Shotgun's James Archer argues that Microsoft's failure to find a buyer for Ninja Theory leaves the studio facing closure and strips Senua's Summer Game Fest reveal of its only possible upside. The piece notes that the studio was put up for sale about four weeks after the reveal, and roughly eleven weeks later Microsoft executive Matt Booty devoted two sentences to two failed deals and a proposed closure. The author says the show-then-sell approach looks callous whether or not staff were told in advance, and that the reveal ultimately produced nothing.