NetEase Fuxi AI Lead Wang Hongxian Shares Three Directions for AI Reshaping Games

Wang Hongxian, product lead at NetEase Leihuo's Fuxi AI Lab, spoke at the Alibaba Cloud AI Game Industry Forum during the 2026 Yunqi Conference, outlining three directions for AI in games: rebuilding the R&D pipeline, refreshing gameplay experiences, and exploring AI-native games. He presented a full-process AI Native solution connecting character, scene, GUI and video toolchains, and showcased the AI Copilot teammate in Naraka: Bladepoint plus long-term-memory AI NPCs and the "film crew mode" in Justice Online.