Microsoft files patent for a machine learning system that would "train" itself on your playtime to work out when you'll be least annoyed by in-game ads

Microsoft has filed a patent for an in-game advertising system that could use machine learning to read player activity and determine when ads would be least disruptive. The patent, "Contextually Aware Management of Interactive Software Application Access," was filed in April and published by the USPTO on 3rd September. It describes pausing play to show ads at moments like safe locations or after events such as completing a level or defeating an NPC, and possibly letting players earn credits to delay the next ad.