Why switching main characters for your game's sequel might be a mistake

IP consultant Christian Fonnesbech, who has worked with teams behind Dead Island, Metro, Conan Exiles and others, argues that switching main characters for a sequel is a common mistake because the protagonist is the easiest part of a new IP to own legally and the main source of emotional connection. He points to Hades 2, Control Resonant, God of War Laufey and The Witcher 4 as examples, questioning the business wisdom of replacing leads like Jesse Faden with her brother Dylan.