Searching for Game Elements at the Center of Wonder Festival

At Wonder Festival 2026 Shanghai, Chinese anime-style game IP figures were the largest category of game-related products, with Genshin Impact, Zenless Zone Zero, Arknights: Endfield and Wuthering Waves all on display, and Kuro Games the most active. inart showed a full line of statues and action figures for the upcoming AAA game Phantom Blade Zero, while Infinity Studio brought League of Legends and World of Warcraft statues. The author notes that game and toy companies are still moving closer together but have not yet reached the near-symbiotic relationship seen in Japan and the US.