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2026 Japan Games Market Insight Report: Japan Mobile Game IAP Revenue Tops $10 Billion
《2026年日本游戏市场洞察报告》：日本手游应用内购（IAP）收入超过100亿美元
Brief
From August 2025 to July 2026, Japan's mobile game in-app purchase (IAP) revenue exceeded $10 billion (1.56 trillion yen), down 5.1% year-on-year and second in Asia only to China's iOS market. Downloads reached 585 million, ranking 9th globally. eFootball became Japan's top-grossing mobile game from January to July 2026, with record revenue in July.
Source: 游戏LOOK · gamelook.com.cn