Dressmaker Creators on Why More Games Should Be Aimed at Women: "A Massively Underserved Market"

Free Lives' Dressmaker has sold over 482,000 units on Steam since its September 21 release, with peak concurrent users climbing from just under 8,000 on day one to more than 43,000 by day 14. Team member Sabrina Becker says women are a massively underserved market in gaming, arguing many don't play simply because there aren't games they want to play. The game was made by three full-time and three part-time developers and had no paid marketing in the West.