Mass Effect Fans Buy #SaveMassEffect Billboard in Times Square — and They Have Plans for More

After EA shut down BioWare last week, Mass Effect fans put up a #SaveMassEffect billboard in Times Square, and the group behind it says this is only the first step. The billboard runs all day at 1560 Broadway, showing for 15 seconds every hour at :35, and cost about $250. The team said copyright issues were a bigger obstacle than money and plans a simpler follow-up billboard with a QR code to the petition.