How RED LAND Turned Itself Into an "Anime Disneyland"

The second RED LAND, hosted by Xiaohongshu on Shanghai's Fuxing Island, expanded its exhibition area from 80,000 to 150,000 square meters with over 160 IPs and grew its "islander" NPCs from 34 to 54. Each NPC memorized over 4,000 characters of dialogue from a 60,000-character training manual, shifting from simple guidance to interactive performances and emotional support. The team said it aims to reinforce players' "protagonist-style" experience under the theme "Welcome home, always the protagonist."