New Blood CEO 称“沉浸式模拟”是糟糕营销词

New Blood CEO confirms it: the worst way to sell an immersive sim is to call it an immersive sim

New Blood Interactive CEO Dave Oshry says "immersive sim" is an awful marketing term, since mainstream players don't understand it and those who do already seek out such games. He argues these games sell better marketed as RPGs, citing Baldur's Gate 3, whose trailers and Steam page never use the phrase. New Blood is known for boomer shooters like Dusk and Ultrakill and has two early access imsims, Gloomwood and Fallen Aces.