New Blood CEO Confirms It: The Worst Way to Sell Immersive Sims Like Gloomwood and Fallen Aces Is to Call Them Immersive Sims

New Blood Interactive CEO Dave Oshry says "immersive sim" is an awful marketing term, since mainstream players don't understand it and those who do already seek out such games. He argues these games sell better marketed as RPGs, citing Baldur's Gate 3, whose trailers and Steam page never use the phrase. New Blood is known for boomer shooters like Dusk and Ultrakill and has two early access imsims, Gloomwood and Fallen Aces.