Xbox重申Helix为设备家族

1. 15:44
   GamesIndustry.biz

   Xbox CEO reportedly warns firm will not survive if it only relies on existing franchises

   Xbox boss Asha Sharma reportedly warned at a recent town hall that the company will not survive if it only relies on the past, and that it must keep creating enduring new IP with the courage to reach new audiences. She also said Xbox is backing its strongest franchises and wants them to become global billion-dollar franchises. Xbox cancelled several new IP projects last year and last month proposed closing Ninja Theory as part of a business reset that has seen an estimated 3,200 job losses and the divestment of five studios; yesterday it announced Xbox Labs, a team of game makers, engineers and scientists testing new projects, with no new staff recruited.

1. 03:30
   Reddit · Gaming Leaks and Rumours

   Xbox CEO Asha Sharma Wants to Keep Building "Enduring" New IP — With a Warning in Tow

   According to Jez Corden at Windows Central, Xbox CEO Asha Sharma warned employees at a recent Xbox Town Hall that the company must keep creating new IP rather than relying only on established franchises. She reiterated Xbox's ambition to turn its biggest franchises, including Fallout, Call of Duty and World of Warcraft, into billion-dollar global brands while stressing the need for new IP and new audiences. She also reportedly hinted at further studio restructuring, after plans to move franchises such as Halo and Sea of Thieves under Activision, though no additional changes were specified.

1. 01:00
   Pure Xbox

   Xbox Has Two More First-Party Releases in 2026: Call of Duty: Modern Warfare 4 and World of Warcraft: Forever

   Xbox still has two first-party releases coming before the end of 2026: Call of Duty: Modern Warfare 4 arrives October 23rd on Xbox Series X and Series S among other platforms, and won't be on Game Pass at launch. World of Warcraft: Forever isn't scheduled for full release until November 4th and isn't coming to Xbox consoles at launch, though Xbox CEO Asha Sharma cited it as getting off to a "strong start" and noted a 30% increase in positive brand sentiment over the past year.

1. 22:00
   @digitalfoundry

   Xbox CEO Asha Sharma confirms a family of devices for the 10th console generation at a Microsoft town hall

   Xbox CEO Asha Sharma confirmed at a Microsoft town hall that the 10th console generation will take the form of a family of devices. Digital Foundry reported the remarks and linked to its news story.

1. 19:00
   GIBiz

   Xbox reportedly says it has "started to return to growth" at internal town hall

   Asha Sharma reportedly informs staff that Xbox has "started to return to growth" during internal town hall

2. 18:59
   GamesIndustry.biz

   Xbox CEO reportedly tells staff the company has "started to return to growth" at internal town hall

   Xbox CEO Asha Sharma reportedly told staff at an internal town hall that Xbox has started to return to growth after an all-time low, at more than two to three times its previous level. She said first-party had returned to growth and user engagement had stabilised after declines earlier this year, citing strong launches for Gears of War: E-Day, Minecraft Dungeons 2 and World of Warcraft Forever. She also reiterated plans to evolve Game Pass into a more flexible system and said next-gen hardware Project Helix will be a family of devices rather than a single console.

3. 18:24
   @Eurogamer

   Asha Sharma says Xbox has returned to growth after restructuring and layoffs

   Eurogamer reports that Asha Sharma said Xbox has started to return to growth after drastic restructuring and many hundreds of layoffs. She described the earlier period as an all-time low for the business.

4. 18:24
   Eurogamer

   Xbox CEO Asha Sharma says the company has returned to growth after restructuring and layoffs

   According to a transcript seen by Windows Central, Xbox CEO Asha Sharma told an internal town hall that Xbox has started to return to growth after wide-ranging restructuring and more than 1,800 job losses, at two to three times its previous level. She named Gears of War: E-Day, Minecraft Dungeons 2 and World of Warcraft: Forever as recent releases with strong starts, and said earlier declines in hours played, players and revenue had stabilised. On Game Pass she said the previous strategy sent profitability into freefall, and she reaffirmed Project Helix as a family of devices while hinting at another handheld beyond the ROG Ally X.

5. 17:49
   Eurogamer

   Xbox restates plans for next-gen Project Helix to be a "family of devices", stressing "many players will be on the go"

   Xbox CEO Asha Sharma reportedly reiterated at a company town hall that Gen-10 will be a "family of devices" rather than one machine, adding that "many players will be on the go." She said Xbox will "certainly have a great console first" and will partner on other products, with more to be shared as plans develop. Project Helix is the codename for the next-generation Xbox hardware, which Sharma has previously said will lead in performance and play Xbox and PC games.

6. 16:56
   VGC

   Xbox CEO says next-gen Project Helix is a 'family of devices', new OS looks 'really good'

   Xbox CEO Asha Sharma said during a town hall with staff that Project Helix will be a "family of devices for Gen 10," with a great console first but also other devices for players on the go. She added that the operating system is "starting to look really good," suggesting Helix may not share the Xbox Series X|S front-end.

7. 16:35
   VGC

   Xbox CEO reportedly tells staff first-party has returned to growth after an all-time low

   Xbox CEO Asha Sharma reportedly told staff at a Tuesday town hall that the company's first-party games business has returned to growth after year-over-year declines, now more than two to three times its previous level, though no numbers were confirmed. She cited strong starts for Gears of War: E-Day, Minecraft Dungeons 2 and World of Warcraft Forever, and claimed a 30% rise in positive brand sentiment over the past year. She also said the previous Game Pass strategy sent Xbox into decline and suggested Game Pass may become more flexible for more players.

8. 03:09
   IGN

   Xbox CEO Asha Sharma Shares More Details on Project Helix 'Family of Devices'

   In a leaked staff memo, Xbox CEO Asha Sharma said the company is moving to a "family of devices" for Gen-10 rather than a single console. She said Xbox will certainly have a great console first but also knows many players will be on the go, with some hardware made in-house and some through partners. The memo also mentioned Xbox PC and Battle.net, saying Blizzard's launcher is "almost on-par with Steam for user retention."

9. 03:05
   Pure Xbox

   Xbox Boss Suggests Project Helix Won't Be the Only Next-Gen System From Microsoft

   Xbox boss Asha Sharma told employees that Project Helix will be part of a "family" of Gen-10 devices, with some manufactured by Microsoft and others by external partners. She said the company will "certainly have a great console first" while noting that many players will be on the go, and more details will be shared as plans develop.

10. 03:03
    GameSpot

    Xbox Was At An "All Time Low," But Is Now Growing Again, CEO Says Without Providing Any Real Evidence

    Xbox CEO Asha Sharma told staff at a town hall that the business has started returning to growth after hitting an all-time low, saying it is now more than 2 to 3 times what it was, but she shared no specifics. She also said Gears of War: E-Day, Minecraft Dungeons 2, and World of Warcraft: Forever had "strong" starts, again without details. Sharma confirmed the "Gen-10" platform, known as Project Helix, will be a family of devices, with Microsoft manufacturing some and finding partners for others.

11. 02:30
    Pure Xbox

    Xbox Boss Asha Sharma Tells Employees the Brand Has "Started to Return to Growth"

    Xbox boss Asha Sharma told employees at a Microsoft town hall that the Xbox brand has "started to return to growth," with positive sentiment up 30% over the past year and no longer declining in "hours spent." She named Gears of War: E-Day, Minecraft Dungeons 2 and World of Warcraft: Forever as having strong starts, and outlined "four C's" — core, content, creation and connection — to guide Xbox's future. She also said Xbox Game Pass will become more "flexible" and that the next-gen Project Helix console will be part of a "family of devices."

12. 02:17
    Kotaku

    Xbox CEO says the reset is working and teases a family of Gen 10 devices

    According to Windows Central, Xbox CEO Asha Sharma told staff at a townhall that the platform has returned to growth after an all-time low, at more than 2 to 3 times its previous level, and claimed a 30 percent boost in brand sentiment year over year. She cited strong starts for Minecraft Dungeons 2, Gears of War: E-Day and World of Warcraft Forever, and listed goals including Play Anywhere, Disc-to-Digital, making Xbox easier to develop for and making Game Pass more flexible. On Gen 10 hardware, Project Helix, she said Xbox is moving to a family of devices with a console first and some products made in-house and others with partners.

13. 01:09
    Reddit · Gaming Leaks and Rumours

    Windows Central: Asha Sharma reiterates that Helix will be a "family of devices" at internal town hall

    Asha Sharma said at an internal town hall that Gen-10 is moving to a "family of devices," with a great console first but also products for players on the go, some made in-house and some through partnerships. She also said the operating system is looking good and that Game Pass will become "flexible for more players," hinting that rumors of additional Game Pass tiers or add-ons are accurate.

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