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Xbox CEO称Game Pass策略致业务自由落体

1 reports1 sourcesUpdated 8 days ago

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Oct 7
  1. IGN
    Xbox CEO Asha Sharma Reportedly Told Staff the Previous Game Pass Strategy Sent Xbox Into 'Freefall'

    According to an internal memo obtained by Windows Central, Xbox CEO Asha Sharma reportedly told staff that Microsoft's Game Pass strategy sent Xbox's finances into freefall. The report ties this to the $69 billion Activision Blizzard acquisition and adding Call of Duty to Game Pass, which raised subscription costs while cutting into Call of Duty sales. Sharma said in the memo that the business has started to return to growth from an all-time low, at more than 2 to 3 times what it was, and expects that to continue.

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