Circana：美国Xbox与PS销量跌至新低

1. 01:00
   Pure Xbox

   Circana analyst calls US hardware market most precarious since the early 80s after Xbox and PS5 sales slumps

   Circana analyst Mat Piscatella said Xbox hardware unit sales fell 33% year over year through August 2026, while PlayStation sales dropped 25%, putting Xbox at an all-time US year-to-date low and PlayStation at its lowest since 2013. The average price paid for an Xbox console in 2026 is 26% higher than in 2025 and PlayStation 20% higher, both all-time highs that he attributes mainly to a component crisis. Piscatella said the US hardware market has not been in a more precarious position since the early 80s, and the piece notes the 1983 market crash and the later recovery led by the NES.

1. 07:00
   @PushSquare

   PS5 Price Blamed as PlayStation US Hardware Sales Hit Lowest Since 2013

   PlayStation Hardware Sales Hit Lowest Point Since 2013 in US, and PS5's Price Is the Problem https://www.pushsquare.com/news/2026/10/playstation-hardware-sales-hit-lowest-point-since-2013-in-us-and-ps5s-price-is-the-problem

2. 07:00
   Push Square

   US PlayStation Hardware Sales Fall to Lowest Point Since 2013 as PS5 Price Nears $600

   Circana's August US games industry report shows PlayStation hardware sales at their lowest point since 2013, with Sony console sales down 25% year-over-year for 2026. Analyst Mat Piscatella says the average US PS5 selling price this year is $597, up 20% year-over-year, while Xbox Series X|S average pricing rose 26% amid the brand's worst US hardware sales ever. Piscatella says the US hardware market has not been in a more precarious position since the early 80s, and the author argues Sony needs ways to monetise players beyond hardware.

1. 20:53
   VGC

   Circana says the US console hardware market is in its most precarious position since the early 80s

   Market research firm Circana says the US console hardware market is in its most precarious position "since the early 80s." Year-to-date figures through August show Xbox hardware unit sales down 33% year on year and PlayStation down 25%, an all-time low for Xbox and PlayStation's lowest since 2013. Circana attributes the US price increases mainly to component shortages caused by AI data centers, with the average Xbox console selling for $529 in 2026 through August, 26% higher than a year ago, and PlayStation at $597, 20% higher.

2. 17:11
   机核

   Analyst warns US console market faces worst crisis since the early 1980s as Xbox sales fall 33%

   Circana analyst Mat Piscatella warned that the US console hardware market faces its most severe crisis since the industry crash of the early 1980s. Through August this year, US Xbox hardware sales fell 33% year over year and PlayStation sales fell 25%, the latter hitting their lowest point since 2013. Rising prices are the main cause, with the average US price of a new Xbox at $529, up 26%, and a new PlayStation at $597, up 20%, both record highs.

3. 02:51
   Eurogamer

   Analyst says Xbox and PlayStation sales hit new lows as US hardware market faces its most precarious position since the early 80s

   Circana analyst Mat Piscatella said Xbox and PS5 price hikes have hit sales hard, with US Xbox hardware units down 33% year on year and PlayStation hardware units down 25%, marking an all-time low for Xbox and PlayStation's lowest point since 2013. He said the average US price paid for a new Xbox console in 2026 year-to-date through August was $529, up 26% year on year, while the average PlayStation console sold for $597, up 20%, both all-time US highs. Piscatella said the US hardware market has not been in a more precarious position since the early 80s, and noted that GTA 6's launch next month might ease some of the declines, depending on pricing and product availability.

4. 01:26
   Polygon

   High console prices push PlayStation and Xbox sales to new lows

   Circana's US retail data shows Xbox hardware sales were down 33% year-to-date in August compared with the same point in 2025, while PlayStation sales fell 25% over the same period. An ongoing component crisis has been driving console prices up as hardware sales slide.

5. 00:08
   @Shinobi602

   Circana: Xbox US year-to-date console sales hit an all-time low, PlayStation lowest since 2013

   Circana data shows Xbox hardware sales at an all-time low in the US for the year to date, while PlayStation is at its lowest point since 2013. For 2026 year to date ending August, Xbox hardware unit sales fell 33% year over year in the US, while PlayStation hardware units were 25% lower.

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