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US PlayStation Hardware Sales Fall to Lowest Point Since 2013 as PS5 Price Nears $600
PlayStation Hardware Sales Hit Lowest Point Since 2013 in US, and PS5's Price Is the Problem
Brief
Circana's August US games industry report shows PlayStation hardware sales at their lowest point since 2013, with Sony console sales down 25% year-over-year for 2026. Analyst Mat Piscatella says the average US PS5 selling price this year is $597, up 20% year-over-year, while Xbox Series X|S average pricing rose 26% amid the brand's worst US hardware sales ever. Piscatella says the US hardware market has not been in a more precarious position since the early 80s, and the author argues Sony needs ways to monetise players beyond hardware.
Source: Push Square · pushsquare.com