Resident Evil Games Engagement Leapt 50% After Zach Cregger's Movie, But Analysts Say Real Value Is Brand Building

Player engagement with five Resident Evil games rose 50%, with daily active users climbing from 500,000 on August 30 to 750,000 on September 20 around the release of Zach Cregger's Resident Evil film, according to Sensor Tower data shared with GamesIndustry.biz. Ampere Analysis found franchise DAU grew from 140,000 to 680,000 across two weekends from September 6 to September 20, ahead of the film's September 18 premiere. Analysts said the transmedia impact amounts to only a single-digit percentage uplift to units and revenue, and that the real benefit is IP and brand building.