Massive becomes the global brand in charge of Splinter Cell and Ghost Recon, plus a new Ubisoft dieselpunk MOBA

Ubisoft announced that The Division studio Massive Entertainment is now the global brand for series including Ghost Recon and Splinter Cell, taking over the subsidiary previously known as creative house 2, with former Amazon and 2K executive Christoph Hartmann as general manager. Development teams for these franchises in Montreal, Paris, Sweden and Toronto will operate under the Massive Entertainment brand, though Ubisoft did not say what this means for developers on affected teams. The move continues Ubisoft's reorganisation into creative houses after Tencent's March 2025 investment, a restructuring that has brought layoffs, closures and cancellations.