Rumor: Gears of War: E-Day sells 230K copies after advance access and full release

A rumor says Gears of War: E-Day has sold 230K copies since its October 1 advance-access launch and October 6 full release, with Steam accounting for 168K and Xbox console and PC 62K. The post also claims the game has made $37M so far, largely through the Premium upgrade, with Xbox providing most of the revenue. The poster calls the result soft and attributes it to the business model.