Street Fighter 6 Producer Reveals How He Helped Save Capcom's Iconic Fighting Game Franchise From 'Dying'

Street Fighter 6 producer Shuhei Matsumoto revealed that during the Street Fighter V era, he and director Takayuki Nakayama realized the Street Fighter IP would likely die in 10 years if they didn't act. With SFV's player base roughly 35 to 45 years old, they decided to act as if the current generation didn't know the franchise, adding the Modern control scheme and other approachable features. As of summer 2026, Street Fighter 6 has sold more than seven million lifetime units.