European Commission Calls Out Riot, Activision, Mojang and More Over In-Game Currency and Transactions

The European Commission and the Consumer Protection Cooperation Network named nine game companies, including Activision Blizzard UK, Mojang AB, Riot Games Limited, Supercell Oy and Ubisoft EMEA SAS, in a joint statement on September 30, 2026, asking them to align their in-game currency and transaction systems with the Key Principles released in March 2025. The principles require games to show the real-world price of items bought with virtual currency, avoid obscuring costs through multiple currencies or exchanges, and let players withdraw from contracts within two weeks, including for unused virtual currency. Commissioner Michael McGrath said roughly half of Europeans play video games and the industry must ensure its games do not expose players, especially children, to harmful or unfair practices.