欧盟对游戏公司虚拟货币发起协同执法

1. 02:33
   Kotaku

   EU takes action against Activision, Riot, Ubisoft and seven others over in-game monetization

   The EU announced action against ten companies including Activision Blizzard, Mojang, Ubisoft, Riot Games, Crytek, Supercell, InnoGames, King, Plarium and Playrix, led by the Italian Competition Authority, over platform-specific virtual currencies that rarely match the price players want to pay. The press release also cites virtual currency bundles, dark patterns, inadequate parental controls and a lack of assistance when accounts are blocked. Epic has said that starting this month players can spend exact amounts of V-Bucks on specific purchases, except on PlayStation.

1. 22:01
   GameSpot

   EU consumer authorities launch coordinated action against 10 game companies over virtual currency practices

   European consumer protection authorities announced a series of coordinated actions against 10 video game companies, accusing them of dark patterns that put minors and players at risk of gaming addiction. The action, coordinated by the European Commission, focuses on practices such as premium in-game currencies that obscure real-world spending, selling virtual currency in set quantities that force overspending, and insufficient parental controls. The article cites Destiny 2's Silver bundles of 500, 1,000 and 1,500 units against item prices of 600 to 1,500 Silver, and notes Fortnite will let players buy the exact amount of V-Bucks they need starting October 14, a change also coming to Rocket League and Fall Guys but not PlayStation for now.

2. 09:04
   游戏LOOK

   EU opens enforcement over in-game currency against nine companies including King, Supercell, Riot and Ubisoft, as two European game associations push back

   On September 30 the Consumer Protection Cooperation Network announced coordinated enforcement against nine companies including King, Supercell, Mojang, Riot Games and Ubisoft over how in-game virtual currency is sold and managed, with Crytek, InnoGames, Plarium Europe and PLR Worldwide Sales also named. The same day, Video Games Europe and EGDF jointly objected, questioning the legal basis and arguing in-game currency is not a crypto-like digital representation of value, saying they had asked for that basis since spring 2025 without reply. The dispute centers on whether in-game currency counts as a digital representation of value, which would make each in-game exchange a new consumer contract with its own 14-day withdrawal notice; the associations offered six commitments including clear real-money pricing and refunds for unused currency within 48 hours, conditional on resolving the legal uncertainty.

1. 22:21
   GIBiz

   律师质疑 CPC Network 对 King、Supercell、Riot 等九家游戏公司的联合行动超出法律权限

1. 22:15
   GamesIndustry.biz

   EU CPC Network launches coordinated actions against nine companies over in-game currency

   On 30 September 2026, the EU's Consumer Protection Cooperation Network launched coordinated actions against nine games companies to enforce the EU's Key Principles on in-game virtual currencies, covering titles such as Hunt: Showdown 1896, Candy Crush Saga, Minecraft, Valorant, Clash of Clans and For Honor, alongside a parallel action with Activision Blizzard UK over Diablo Immortal and Call of Duty Mobile. The CPC Network argues that purchases made with in-game currency should also show real-world prices, while the author notes that bundle pricing and earnable currency make real value hard to assign and could create duplicate notices and a double right of withdrawal. The author also points to inconsistency with the EU Commission's EU KIDS Act draft and a Digital Fairness Act draft expected in November.

2. 04:11
   IGN

   European Commission Calls Out Riot, Activision, Mojang and More Over In-Game Currency and Transactions

   The European Commission and the Consumer Protection Cooperation Network named nine game companies, including Activision Blizzard UK, Mojang AB, Riot Games Limited, Supercell Oy and Ubisoft EMEA SAS, in a joint statement on September 30, 2026, asking them to align their in-game currency and transaction systems with the Key Principles released in March 2025. The principles require games to show the real-world price of items bought with virtual currency, avoid obscuring costs through multiple currencies or exchanges, and let players withdraw from contracts within two weeks, including for unused virtual currency. Commissioner Michael McGrath said roughly half of Europeans play video games and the industry must ensure its games do not expose players, especially children, to harmful or unfair practices.

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