GTA 6 Netflix preview drove over 100,000 sign-ups in six-hour exclusivity window

Rockstar's Grand Theft Auto 6 preview, shown exclusively on Netflix for six hours on August 27, generated over 100,000 US sign-ups, according to Ampere Analysis, making it Netflix's third-largest subscriber spike of 2026 behind Stranger Things' final season and the Rousey vs. Carano MMA fight. The preview reached 31.1 million views on Netflix within four days, with over 5% of viewers who had not used Netflix in 30 days returning to watch it. Nielsen IQ data showed the preview raised PlayStation and Xbox hardware sales in the UK by 33% and 34% respectively.