@SensorTower· SensorTower·· 4 小时前AI score15
Sensor Tower Releases State of Game Advertising 2026
What was your favorite game this past year? And, more importantly: how did you first hear about it?
Brief
Sensor Tower has published State of Game Advertising 2026, tracking how publishers promoted titles across 41 markets using Pathmatics digital advertising data plus Sensor Tower app and ad intelligence. The top US mobile game advertisers roughly tripled their new ad creatives, with growth almost entirely in low-budget video tests; Nintendo holds 55% of US console platform advertising and 74% of hardware advertising, while PlayStation leads subscription advertising for the first time. The biggest cross-platform franchises run mobile and console as separate campaigns with different channels, calendars and creatives.
Source: @SensorTower · x.com