'High-Tech' Atari Hotel With Esports Venue and Creator Studios Breaks Ground in Phoenix

Atari Hotels has broken ground in Phoenix's Roosevelt Row, with construction planned to complete in late 2028 to early 2029. The hotel is expected to feature high-tech guest rooms, creator studios, and an esports and concert venue holding more than two thousand attendees, plus a sportsbook, immersive bars, shopping, and restaurants. First announced in January 2020 and designed by räkkhaus, the project is now in Phase One construction.