EU takes action against Activision, Riot, Ubisoft and seven others over in-game monetization

The EU announced action against ten companies including Activision Blizzard, Mojang, Ubisoft, Riot Games, Crytek, Supercell, InnoGames, King, Plarium and Playrix, led by the Italian Competition Authority, over platform-specific virtual currencies that rarely match the price players want to pay. The press release also cites virtual currency bundles, dark patterns, inadequate parental controls and a lack of assistance when accounts are blocked. Epic has said that starting this month players can spend exact amounts of V-Bucks on specific purchases, except on PlayStation.