Circana data puts GTA 6 purchase intent at 29%, its highest measured figure

Circana data shows 29% purchase intent for the unreleased GTA 6 among US console and PC gamers, the highest figure the firm has measured. Circana's Mat Piscatella attributes demand to the 13-year gap between GTA 5 and GTA 6 and expects it to lift sales of consoles, accessories and gaming subscriptions. GTA 6 launches on November 19 and is confirmed only for console, with a PC edition expected in early 2027.