Valve updates Steam's Discount & Events section toward dynamic, personalised listings

Valve is updating Steam's Discount & Events section, moving from manual, calendar-based placements to a more dynamic and personalised system to improve discoverability. Valve said the shift lets it display ten times more games daily and has produced increases in store page visits, wishlists and cart additions, with the new system to be fully implemented in early 2027 and new tools coming for developers. Hooded Horse CEO Tim Bender said the section, once weighted toward best-selling games, is now showing indie titles with under a hundred to a few thousand reviews, with some small games going from near-zero visits to a few thousand.