Goodwill Hunting: Consoles' Brand Value and Loyalty Is Being Tested | Opinion

Xbox Game Studios has picked up publishing rights to Hideo Kojima's Physint after Sony dropped the project, which was originally announced at a Sony State of Play event in early 2024. Sony's exit likely reflects Death Stranding 2: On The Beach's roughly 2 million copies sold and Physint's long development timeline, while Xbox is betting on Kojima's return to stealth-action. The move chips away at the goodwill Sony and Microsoft will need as they prepare to sell what will likely be their most expensive consoles ever.