Sega claims it's being 'very cautious' about AI and won't use it for creative work

Sega says it is taking a "very cautious" approach to AI in game development and will not entrust the creative aspects of games to the technology, according to senior executive officer Tsuyoshi Saito. The company is using AI to improve efficiency in publishing and corporate departments and for generating business ideas, and has set up a Generative AI Committee to develop tools and guidelines. Sega previously confirmed generative AI was used in the initial research phase of Crazy Taxi: World Tour and as a productivity tool in Phantasy Star Online 2: New Genesis.