Why So Many Steam Games Have Weirdly Similar (and Forgettable) Names

Failbetter communications director and games marketing consultant Hannah Flynn says too many developers copy other games' naming styles, producing interchangeable titles on a crowded Steam. She flags filler words like "fall of" (11,527 Steam results), "echoes of" (2,750) and "shadow of" (8,243), arguing a good name should reflect the game itself. GameDiscoverCo founder Simon Carless counters that names mainly need to be short, clear and not easily confused with another game, since most people buy based on footage or recommendations.