Activision cites data claiming cheating in games is an $8.5bn industry; 69% of online multiplayer studios call cheating a "significant or very significant problem"

Activision's Team Ricochet, which runs Call of Duty's anti-cheat efforts, cited data claiming cheating in games is an $8.5 billion industry. An Anybrain-commissioned survey of 250 US and UK developers found 69% of studios consider cheating a "significant or very significant problem," with over half reporting measurable drops in player retention or revenue loss. 76% of respondents have implemented anti-cheat measures, and 88% plan to increase anti-cheat investment over the next 12 months.