Rock Paper Shotgun· Mark Warren·· 6 天前AI score60
Xbox launches licensing arm XP and hands Mojang to ex-Meta executive
Xbox aim to wring more cash out of the games they've not cast into oblivion by launching new licensing arm and handing Minecraft to ex-Meta monetisation lead
Brief
Xbox announced a new division called XP, led by former Mojang president Kayleen Walters, with four areas of focus: Xbox Pictures, Xbox Products, Xbox Places and Xbox Partnerships, aimed at earning more revenue from franchises such as Fallout and Minecraft through licensing deals. Mojang also has a new CEO, Maria Angelidou-Smith, who spent nearly a decade at Meta working on Facebook groups, events, creators, search, profile and monetisation. Xbox is currently carrying out multiple rounds of layoffs that will ultimately cut 3,200 people.
Source: Rock Paper Shotgun · rockpapershotgun.com