Rockstar set up a dedicated Los Angeles studio to make GTA 6 NPCs

Rockstar Games reportedly established an entire Los Angeles studio dedicated to creating NPCs for Grand Theft Auto 6. Development lead Rob Nelson told Bloomberg the team had struggled to hit its targets for the number of NPCs to be written and animated, calling the projections horrifying, and this was a major reason for the first GTA 6 delay. The studio is staffed with writers, producers, and directors focused only on the game's NPCs, while GTA 6 has been in production for more than eight years and moved from 2025 to May 2026 and then to November 19, 2026.