EU opens enforcement over in-game currency against nine companies including King, Supercell, Riot and Ubisoft, as two European game associations push back

On September 30 the Consumer Protection Cooperation Network announced coordinated enforcement against nine companies including King, Supercell, Mojang, Riot Games and Ubisoft over how in-game virtual currency is sold and managed, with Crytek, InnoGames, Plarium Europe and PLR Worldwide Sales also named. The same day, Video Games Europe and EGDF jointly objected, questioning the legal basis and arguing in-game currency is not a crypto-like digital representation of value, saying they had asked for that basis since spring 2025 without reply. The dispute centers on whether in-game currency counts as a digital representation of value, which would make each in-game exchange a new consumer contract with its own 14-day withdrawal notice; the associations offered six commitments including clear real-money pricing and refunds for unused currency within 48 hours, conditional on resolving the legal uncertainty.