Bilibili's New Pet-Catching Game Shines! Lumi Hits 50 Million Yuan in First-Week Revenue on App, Expands to Mini Games

Bilibili's self-developed vertical-screen pet-catching game Shines! Lumi generated 50 million yuan in its first week on the app market, entering the iOS top-grossing TOP 20 before climbing into the top ranks of WeChat mini games. The game emphasizes a hand-drawn art style, vertical-screen idle play and automatic pet catching, with a core loop that lets players experience collecting within about five minutes. Bilibili supported the dual-platform launch with in-site promotion, KOL content and holiday ad spending, validating its self-developed game strategy.