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Capcom Doubles Down on Movie Strategy After Street Fighter Film's Box Office Debut
Capcom Doubles Down on Movie Strategy After Street Fighter Film's Box Office Debut
Brief
In a November 2 investor relations report, Capcom celebrated the Street Fighter film's opening-weekend box office success and reaffirmed its Single Content Multiple Usage strategy to expand its IP through merchandise, events, esports, and possibly more movies. The film suffered a 72% drop in its second week, earning an estimated $91.9 million globally on a reported $80 million budget. Actor Olivier Richters said the entire cast signed on for three films.
Source: IGN · ign.com