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Sony's Multi-Million Dollar GTA 6 PS5 Marketing Strategy Is Already Working

Sony's Multi-Million Dollar GTA 6 PS5 Marketing Strategy Is Already Working

Brief

Sony's multi-million dollar push to tie GTA 6 to PS5 is already paying off, with the launch trailer carrying a "Plays Best on PS5" tagline. In a reaction video, streamer IShowSpeed said he would "most definitely" play on PS5 after seeing the slogan. Sony has confirmed GTA 6 will use the DualSense's haptic feedback and resistant triggers, though PS5 and Xbox Series X are comparably powered.

Source: Push Square · pushsquare.com