Circana美国8月游戏市场：实体支出增长、主机销量探底

NBA 2K27 has surpassed Resident Evil Requiem to become the best-selling game of 2026 year-to-date in the US. Circana's Mat Piscatella noted that eight of September's top ten best-sellers were new releases, with NBA 2K27 ranking second for the month. Analysts expect Grand Theft Auto 6, launching in November, to take the top spot for 2026.

Circana's Mat Piscatella shared data from the firm's latest U.S. sales report showing spending on Switch 2 Game-Key Cards rose 631% in 2026, offsetting a 3% drop across all other physical media types and lifting total physical media spending by 5%. Major Game-Key Card releases this year include Pokémon Pokopia, Elden Ring: Tarnished Edition, and Resident Evil Requiem, with Elden Ring climbing from position 41 to position 7 on the charts. Piscatella also confirmed the Switch 2 led the U.S. hardware market in both unit and dollar sales for the August and 2026 year-to-date periods.

Marvel Tokon: Fighting Souls placed third in Circana's August US sales charts, behind NBA 2K27 and Madden NFL 27. PS5 was the second best-selling console behind Switch 2, with dollar sales up 17% year-over-year while unit sales fell 11%. The Midnight Black PS Portal was the third best-selling accessory of the month, with Remote Play handheld sales up 39% year-over-year.

US video game spending fell 9% year-on-year to $4.3B in August 2026, with content spending down 10% to $3.8B, per Circana. Switch 2 was the best-selling console by both units and revenue, while PS5 revenue grew 17% and Xbox and Switch 2 revenue dropped 13%. Hardware unit sales fell 15% to 559K, the lowest August total since 2013; NBA 2K27 was the month's top-selling game and Resident Evil: Requiem leads year-to-date.

Circana's August 2026 US sales report has NBA 2K27 as the month's best-selling game, with Madden NFL 27 in second place and its Kickoff Bundle version in fourth. Five of the top 10 were new releases, including Marvel Tokon: Fighting Souls at third, Star Wars Zero Company at fifth, and Big Walk at eighth. On the 2026 year-to-date chart, NBA 2K27 moved into third while Resident Evil Requiem remains on top.

NBA 2K27 topped the US charts in August, becoming the third-best-selling game of the year according to Circana data

U.S. consumer spending on new physical games is up 5 percent year-over-year so far in 2026, the first growth in more than a decade, according to Circana. The increase is largely driven by a 631-percent jump in spending on game-key cards, offsetting a 3-percent drop in everything else, with Circana's Mat Piscatella citing Switch 2 and publishers leaning more into game-key cards. Overall content spending for August was down 10 percent, and NBA 2K27 was the month's best-selling game.

Circana's Mat Piscatella reported that US console unit sales fell 15% year-over-year in August to 559,000 units, the lowest August total since 2013 (423,000 units). PlayStation units dropped 11%, Xbox units dropped 31% (its lowest August since 2020), and Nintendo units dropped 15%. Average prices rose from $476 in 2025 to $541 in 2026, while Sony's dollar sales grew 17% year-over-year.