Why We Still Need a 150,000-Visitor Offline Figure Gathering

The 2026 Bilibili Shanghai International Figure Model Culture Expo ran October 3-4 at the Shanghai New International Expo Centre, with expected offline attendance surpassing 150,000, over 100,000 exhibits and more than 700 debut items. It drew over 400 brand exhibitors and more than 2,700 individual creators, up 34.54% year on year, with 80 partner IPs and same-day copyright sales expected to reach over 40,000 units, double the previous edition. This marks Bilibili's third year as exclusive organizer of the WF figure model show.