MLBB's 10th Anniversary: What Does True Globalization Mean?

Mobile Legends: Bang Bang (MLBB) held its 10th anniversary celebration across ten countries from October 9 to 11 under the theme "All In MLBB." Developed by Moonton and launched overseas in 2016, the game has over 1.5 billion registered users, more than 110 million monthly active users, and covers over 220 countries and regions. The article examines how local heroes, localized operations, and esports expansion have shaped MLBB's globalization.