EU CPC Network launches coordinated actions against nine companies over in-game currency

On 30 September 2026, the EU's Consumer Protection Cooperation Network launched coordinated actions against nine games companies to enforce the EU's Key Principles on in-game virtual currencies, covering titles such as Hunt: Showdown 1896, Candy Crush Saga, Minecraft, Valorant, Clash of Clans and For Honor, alongside a parallel action with Activision Blizzard UK over Diablo Immortal and Call of Duty Mobile. The CPC Network argues that purchases made with in-game currency should also show real-world prices, while the author notes that bundle pricing and earnable currency make real value hard to assign and could create duplicate notices and a double right of withdrawal. The author also points to inconsistency with the EU Commission's EU KIDS Act draft and a Digital Fairness Act draft expected in November.