The Launch Is Not the End: How Beholder: Conductor Matched Its Launch Sales 15 Months After Release

Alawar's head of marketing said Beholder: Conductor sold 81,088 copies in 14 days, 15 months after release, matching its launch sales with no changes to the game or its Steam page. The result combined a 70% Steam Daily Deal discount, the July 20-27 Steam Train Fest and a Jestr creator campaign, bringing in $165,000 net over the 14 days. The three other Beholder games sold 58,216 copies during the campaign, up from 5,080 in the preceding fortnight.