37 Interactive Entertainment posts RMB 296 million quarterly net loss as GameLook examines pressure on the user-acquisition model

37 Interactive Entertainment reported third-quarter revenue of RMB 4.091 billion, up 2.93% year on year, while net profit attributable to shareholders swung to a loss of RMB 296 million, down 131.33%. GameLook attributes part of the loss to a RMB 506 million non-recurring hit from share price swings at Zhipu, and points to declining older titles and spending on long-cycle new games as pressure on the core business. The article frames the quarter as a warning for listed game companies that rely on user acquisition.